Making the Marvin Skycove
The Marvin Skycove is an award-winning product that broke the mold for what’s possible with windows.
License to explore, permission to be curious, and freedom to think outside the box—these creative pillars can sometimes be difficult to achieve. Especially if we’re talking about a large organization with a long history in manufacturing. At Marvin, after 100+ years of making handcrafted windows and doors, we were pretty confident that we’d figured out all things fenestration. But in 2018, Marvin embraced a new way of thinking, one focused on human-centered innovation. It was a shift that challenged how to think about the product design and how people experience natural light, fresh air, and views. It was a genuine curiosity about how products—namely windows and doors—can enhance well-being.
The openness of the inquiry led Marvin on a journey to become more than a manufacturer of windows and doors, but a company driven to innovate for happier, healthier living. What the Marvin team didn’t know at the time, but what would emerge later, was that this was the foundation for the development of a never-before-seen product in the market: the Marvin Skycove.
“Skycove pushed the limits of what you might think Marvin or any window and door company would do,” said Levi Geadelmann, Product Portfolio Strategist. “That was the intent behind the partnership with IDEO. Our team was based in Palo Alto for a year to live and breathe a new way of thinking and designing.”
While the team was integrated in the Palo Alto office for a year, the long-term goal was to bring human-centered innovation and design thinking back to Marvin. This was part and parcel of an initiative to fundamentally change how Marvin works. Skycove was a small but exciting element of this process, condensed into a span of just six weeks.
Think of a traditional bay window, then lean hard into the concept of an immersive space. The result is a glass box window with glass on four sides, including overhead, engineered to be more than a window, but a retreat in which to have an exciting new experience. It’s the first pre-engineered, factory-assembled solution of its kind.
To go from concept to reality, the team combined feedback from a variety of audiences—from architects and builders to homeowners and families. The result of which accomplishes many things:
• Leverages light and views
• Enhances well-being
• Is structurally sound and installation-ready
• Brings a never-before-seen product to market
Some of the feedback the team received when developing the prototype for Skycove helped to reinforce we were on the right track. One individual said, “Sitting in it was even better than I imagined, and we were in the middle of a parking lot.” Another said, “One of the most exciting things it can do is take on many different forms.
The design process can be messy. Guided by the voices of real homeowners, ideas flowed for the Marvin team. “We asked homeowners where they spent most of their time, and I remember this one individual who lived in a 5,000-square-foot home telling us she spent most of her time in this small space, doing various things—from folding laundry to playing with her kids,” Geadelmann said. “That got us thinking, it’s less about the amount of space and more about the intentionality of the space that serves our needs.”
“Being emotionally in-tune with homeowners is important. It was always on my mind as we worked,” said Haemi Chang, Director of Design at the Marvin Design Lab.
The Marvin team dove headfirst into the flurry through rapid prototyping to conceptualize several ideas quickly. This process involved hundreds of Post-Its, foam core for small-scale modeling, and, later, life-size materials for full-scale prototyping a product.
“We talked about Skycove as an immersive environment and had many discussions about what that actually meant,” Chang said. “We know that connection to the outdoors matters to people, and that’s just part of who we are as human beings. That got us thinking about home extensions, like courtyards, porches, and other versions of that.”
Reflecting on the thought process during that creative concepting experience, Geadelmann said, “For someone, that space could be where you go when there’s a rainstorm, or where you go to look at the stars at night, or where you curl up with a book and a mug of cocoa. Those little nuggets were the thoughts behind Skycove.”