What would you like to see?

What are you interested in?


Blog Filters



New hardwood flooring claims to make indoor air 85 percent cleaner

By Berit Griffin March 26, 2014

The air purifier of the future may be in your flooring. No, not the air ducts between the floors or at the heating and cooling source, but actually in the flooring.

Canadian manufacturer Lauzon recently released its Pure Genius hardwood flooring, an air-purifying solution that may be a game changer for green homes that can trap harmful toxins indoors.

According to Lauzon, “Pure Genius is a light-activated, air-purifying agent made of Titanium Dioxide (TiO2) integrated into Lauzon’s Titanium floor finish. Activated by natural and artificial light, it breaks down toxic contaminants (VOCs) on contact and transforms them into harmless molecules. Its constant and consistent action is so effective over time; it makes indoor air up to 85% cleaner.”

The Lauzon website features test results for Pure Genius’ ability to remove nitric oxide, nitrogen dioxide, formaldehyde and acetaldehyde, and the results are awfully impressive. The video above demonstrates (in general terms) how the technology works. Color us impressed!