Star Tribune: Marvin’s Makeover
May 02, 2019
Star Tribune reporter Dee DePass shares news of Marvin’s “makeover,” noting: The rebranding announced Tuesday is part of a bigger reorganization for the 107-year-old Marvin, headquartered in Warroad, Minn., that also includes changes in its product portfolio and the launching of new “collections” around consumer preferences.
“A single brand expands on this possibility and allows us to use our expertise to make a positive impact on our customers’ lives for years to come,” said CEO Paul Marvin. “The look and feel of the brand and collections may be changing, but the core of who we are … remains the same.”
