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Charlotte Observer Features Marvin's Take on Pantone Color of the Year


Pantone’s Color of the Year is nature’s neutral
Featured in the Charlotte Observer
December 25, 2016

The Pantone Color of the Year is Greenery, a refreshing and revitalizing shade of zesty yellow-green that’s symbolic of new beginnings.

“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose,” states Leatrice Eiseman, executive director of the Pantone Color Institute. Each year Pantone, a standardized color matching system for identifying colors, selects a shade based on months of research covering social, economic, fashion and manufacturing trends. Some years their choice is a huge hit, like in 2012 with Tangerine Tango. Other times it’s a miss, like Marsala in 2015. Last year they couldn’t settle on just one shade, so they chose Serenity (baby blue) and Rose Quartz (light pink).

I’m thrilled with their 2017 pick. Green has always been one of my favorite colors. Greenery is nature’s neutral, making it easy to pair with many color combinations. It also makes this color easy to incorporate into existing decors for a fresh update that transcends all seasons.

Green is a happy color. The simple introduction of a bowl of Granny Smith green apples on a countertop brightens the kitchen. An entire room painted green has ¬†calming effect on any size room. It’s hard to say that about any other color.

Pantone sets the stage, but each member of the home furnishings and building community puts their own tinge on the trend. Sue Wadden, director of color marketing for Sherwin-Williams, says, “We’ve been watching green gain momentum in the lat few seasons. The Colormix 2017 S/W Color Forecast boasts several green hues.”

“All you need to do to understand the 2017 Pantone Color of the Year, Greenery, is to close your eyes and envision a warm spring day in the park,” says Stephanie Pierce, director of design and trends for MasterBrand Cabinets. She says this color helps blur the boundaries between indoor and outdoor spaces. “It’s a great complement to the array of wood tones typically found in home interiors, from cabinets and flooring to furniture.”

Even door and window manufacturer Marvin is embracing this year’s color. “It’s no surprise to us that Pantone’s 2017 color of the year is Greenery,” says Christine Marvin, director of corporate strategy. “Homeowners are increasingly seeking a connection with nature and looking for new ways to bring the outdoors in. Larger, more expansive windows and doors are one way to do just that, bringing in natural light, vibrant colors found in the environment and a source of fresh air – in essence, letting nature itself be the source of this refreshing green hue in a space.”

Whether you choose to invest in a new green sofa, paint a room or just open the curtains, you’ll find it easy and refreshing to embrace the new 2017 color of the year.