LOGOS

Marvin Logos

The Elements of the Signature

The signature consists of the Marvin logotype with the registered trademark symbol and the rose element, which is referred to as the mark. Each element has been carefully selected, sized and positioned. These combined elements are called the Marvin signature. The individual elements that comprise the signature can never be repositioned or resized.

Color Signature

The full-color version of the signature is the preferred version. It can only be reproduced against a white, or a light, neutral background. When using the full-color version, all typography within the signature is black. The rose mark is reproduced in four-color process as shown.

When reproducing the signature on black, or a dark, neutral background, all typography within the signature reverses to white, and the rose mark is reproduced in four-color process. Make sure the background is dark enough to provide adequate visibility for the typography.

Black & White Signature

When reproducing the signature in a single color on a light-colored background, the entire signature must be printed in black. The rose is also printed in black.

When reproducing the signature in a single color reverse form against a black, or a dark, neutral background, the typography and rose appear in white. If you must use a colored stock or background, use a neutral color so that the Marvin signature retains its integrity.


For proper use of brand elements such as logo, color, typography, voice, and tone, please refer to the full Brand Guidelines available on Marvin Online Docs or from your Marvin marketing representative. An excerpt for logo and color is available for your convenience here.




Preferred Signature B&W

AI (1.6 mb),   EPS (1.7 mb),   PNG (10 kb)

Reversed Color

EPS: (CMYK - 1.7 mb)
AI:     (CMYK - 1.6 mb),   (106X20 - 350 kb),   (160X30 - 350 kb),   (520X100 - 300 kb)
PNG: (106X20 - 2 kb),   (160X30 - 3 kb),   (520X100 - 8 kb)
SVG: (106X20 - 4 kb),   (160X30 - 5 kb),   (520X100 - 9 kb)

Box represents background color only. Logo should not be used inside a box.


Reversed B&W

AI (1.6 mb),   EPS (1.7 mb),   PNG (9 kb),  

Box represents background color only. Logo should not be used inside a box.



Brand Colors

.ase files:   CMYK,   PMS,   RGB

For consistency in using brand colors, you may download swatch libraries for Adobe Creative Suite programs.

In the appropriate Adobe application, select the "Swatch Library" and select "New Swatch" option.

Select "Color Mode", then "Other Library", and select the files that you downloaded.