MLuxe Blog

The downside of (house) love

Love can be a many-splendored and mysterious thing, and it’s no less so when it’s directed toward a house instead of a person.

At Apartment Therapy, they recently talked of the phenomenon of falling in love with a house. Your heart races, your palms sweat, your mouth waters, and you can find yourself swooning in delirious love over that cute little Cape Cod house in your dream neighborhood. Or maybe a modern loft conversion just awaiting your renovations makes your knees buckle.

But love can be blind. Or deaf. Or not notice the signs of mold infiltration. And your house lust-addled brain might tend to rationalize a way to justify a too-high price point because you just love it so much! As a matter of fact, Apartment Therapy points out a study from the Journal of Advertising Research that “found that emotions can be twice as important as knowledge in consumer buying decisions.”

At its most basic, a home is a shelter against the elements, but to most of us, it’s so much more: a place for our families, a show of our independence, a way to show the world our personal style. Home isn’t just where our stuff is, it’s where our heart is.

Nonetheless, we’ve all been made foolish in love and a house is a major financial investment. If you don’t remain somewhat detached in the buying process, you could find yourself cursing the day you set eyes on that “perfect” house. In the battle between your heart and your head, you have to find a balance.

Have you ever fallen in love with a house? Did it last or did practical considerations get in the way?


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