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Mature, affluent homeowners want quality, not quantity, in design and construction

By John Kirchner May 13, 2011

We’ve long been a fan of architect Sarah Susanka and her “Not So Big House” philosophy. And it seems we keep seeing more evidence that a significant number of American homeowners are more interested in craftsmanship, quality and fine design than they are in raw square footage.

Affluent, mature homeowners especially fit this profile. The more money older homeowners have, the less they demand maximum square footage. Among Americans age 45 and up planning to spend $400,000 or more on a home, only 28 percent say they want as much space as their money will buy. By contrast, 46 percent of those planning to spend less than $150,000 say they want maximum square footage for the money.

That information comes from Margaret A. Wylde’s useful and insightful book, “Right House, Right Place, Right Time,” which looks at trends in the over-45 housing market.

It’s just one more indication that many affluent, mature Americans are interested in quality design and features, not just raw space.

Marvin can help  meet the needs of these premium customers with beautiful, innovative products like our Ultimate Casement, Ultimate Sliding French Door and Ultimate French Casement. If you happen to be an architect attending the AIA Convention in New Orleans, come visit us at booth 1453 to see all the latest products that will help you give your clients the home of their dreams.