Luxury Buyers Value Superior Craftsmanship and Materials Above All Else
By Marvin Windows
November 11, 2013
Luxury consumers value superior craftsmanship and materials above all else, according to a survey by the Luxury Institute.
When it comes to what drives luxury and justifies premium pricing, 86 percent of affluent Americans surveyed say that superior craftsmanship is the deciding quality. Nearly as many (84 percent) say they also expect the use of superior materials in luxury products. The third most important consideration, cited by 76 percent of wealthy respondents, is a “superior customer experience both during and after the sale.”
The Marvin windows on this mountain retreat are just one example of the superior craftsmanship that goes into every Marvin window and door. Our skilled workers average nearly 20 years of experience and take personal pride in every window and door they craft by hand at our manufacturing facility in northern Minnesota.
Made in America with superior craftsmanship and materials — that’s the Marvin way.