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Lou Manfredini reports on housing industry outlook for 2010

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After spending the week with architects, builders and suppliers at the International Builders Show, Lou Manfredini files this report on the industry’s outlook for 2010.

Kevin Morrow, senior program manager for NAHB, foresees growth in “green building” — perhaps no surprise, driven by consumers’ desire for green products.

Susan Marvin, president of Marvin Windows, is excited about the positive response to the company’s new products. She says 2010 is going to be another challenging year, but the way to fight through a challenging year is to continue to listen to what consumers want and to deliver high quality and good value.

Jeff Seidel, a builder from New York, says he’s optimistic but realistic about 2010. His company is well-positioned, he says, with a dual purpose: building and remodeling. The firm’s remodeling business was strong in 2009 and will continue to be strong in 2010 — a reflection of consumers’ increasing desire to update what they have rather than try to buy new.