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What affluent homeowners want: Less square footage


We’ve long been a fan of architect Sarah Susanka and her “Not So Big House” philosophy, and it seems we keep seeing more evidence that a significant number of American homeowners are more interested in craftsmanship, quality and fine design than they are in raw square footage.

Affluent, mature homeowners especially fit this profile. The more money older homeowners have, the less they demand maximum square footage. Among Americans age 45 and up planning to spend $400,000 or more on a home, only 28 percent say they want as much space as their money will buy. By contrast, 46 percent of those planning to spend less than $150,000 say they want maximum square footage for the money.

That information comes from Margaret A. Wylde’s useful and insightful book, “Right House, Right Place, Right Time,” which looks at trends in the over-45 housing market.

It’s just one more indication that many affluent, mature Americans are interested in quality design and features, not just raw space.

Integrity can help builders meet the needs of these  customers with tough, yet beautiful products like the All Ultrex Round Top. How do you help your customers get the best products? Let us know in the comments!