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Technology and the Home Search


In the current digital age, it may not come as a surprise that homebuyers are increasingly looking to the Internet when they are searching for homes. Apps allow buyers to search by location and neighborhoods, online listings include virtual tours and online searching allows shoppers to compare and contrast homes on the market from the luxury of their current residence. Even so, real estate agents are still a key element in the purchasing of a new home.

According to Realtor Mag, forty percent of buyers surveyed as part of the National Association of REALTORS® Real Estate in a Digital Age report said they looked for properties online as the first step in their house-hunt (up from 36 percent in 2010). Even so, 88 percent of buyers last year purchased their home with the assistance of a real estate agent – a five percent increase from 2010.

Both millennials and baby boomers are utilizing the Internet in their home search, but did they so differently. Millennials surveyed say that website listing features, photos and online property information were the most important in their search. Virtual tours and direct contact with a real estate agent were the most important aspects for baby boomers, says Realtor Mag.

The following report from The National Association of REALTORS® further explores how buyers are using technology to search for homes and how realtors are using technology to get ahead.

Real Estate in a Digital World