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Landscaping offers instant ROI


When new-home construction budgets are tight and sacrifices must be made, landscaping all too often gets neglected. That might be a mistake according to a new study from Virginia Tech. Landscaping offers much more than curb appeal — it can significantly improve a home’s value.

Researcher Alex X. Niemiera with the Department of Horticulture at Virginia Tech found excellent home landscaping can boost a home’s value by 10-12 percent on average. Design sophistication, plant size and diversity of plants were the most important factors by which excellence is judged.

“Survey results showed that relatively large landscape expenditures significantly increase perceived home value and will result in a higher selling price than homes with a minimal landscape,” Niemiera writes in the paper. “Design sophistication and plant size were the landscape factors that most affected value. The resulting increase in ‘curb appeal’ of the property may also help differentiate a home in a subdivision where house styles are similar and thereby attract potential buyers into a home. This advantage is especially important in a competitive housing market.”

Translation: Encourage clients to reconsider before putting professional landscaping on the chopping block.