What would you like to see?

What are you interested in?

Colorful exteriors make multifamily housing complexes stand out


When buyers choose to live in multifamily housing complex, it usually comes with one major concession: The large residences tend to lack uniqueness. It’s difficult to make an apartment or condo feel like one’s own when the the building’s exterior blends into its surroundings. Admit it: A lot of these complexes are blandly built to avoid looking outdated or antiquated a few years later.

That’s overlooking a great opportunity.

With so many people considering affordable housing options, now is a great time to stand out. As Amy Albert of writes, “Whether it’s luxury or affordable housing, bright color on the exterior can help a structure stand out and be a bright spot on the landscape. Used thoughtfully, with a keen eye to the environs, color doesn’t have to look trendy and can send a message of optimism, innovation, and invitation.”

Albert’s story includes a great photo gallery showcasing innovative ways designs have added style and spunk to the exterior of multifamily housing complexes.

Bottom line: Take a chance! Set your facility apart by interjecting some personality and individuality. It will go a long way toward attracting renters and buyers who would rather not live in a building that merely blends in.

[Photo courtesy Frances Zera]