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Case Study: Midtown Lofts


Energy-efficient and sustainable building materials play a crucial role in revitalizing urban areas into vibrant, thriving neighborhoods. The Midtown Lofts complex, a modern urban village bringing new life to a formerly industrial area of Minneapolis, is a beautifully designed multi-family-ownership development inspired by the “smart growth” philosophy of its creator, Lander Group Urban Development.

Smart growth seeks to reclaim existing urban infrastructure, rather than contribute to suburban sprawl. Well-planned, high-density urban building projects like Midtown Lofts are a key element of smart-growth solutions, and energy-efficient, high-performing windows and doors blur the divide between indoor spaces and the neighborhoods that are coming into their own.

Midtown Lofts continues the legacy of urban loft living, which has its origins in converted industrial spaces with open floor plans, unconventional surfaces and, frequently, a high window-to-wall ratio. At Midtown Lofts you’ll see clean lines, flowing floor plans, soaring ceilings, and windows, windows, windows — and each and every one of those hundreds of windows is made by Integrity Windows and Doors.

The right windows and doors maintain the aesthetic and structural integrity of a building, and Integrity windows’ durable, low-maintenance Ultrex (Integrity’s signature pultruded fiberglass material) exteriors and rich, warm wood interiors fit the Lander Group’s vision of providing their customers with great quality and great value. Many different window styles in Integrity’s Wood-Ultrex line are used here in creative configurations — an outstanding example of how combining standard-size windows into innovative groupings can create tremendous variety and visual interest. Residents also get the benefit of lofts that are flooded with natural light, bringing a clean, bright look to these new urban homes.